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B2B

B2B Mobile App Marketing Manager

  • Contract Type: Full-Time
  • Location: Paris, France (75017)

About

Launched in 2013 and following 8 years of strong growth, French Home Improvement tech company ManoMano seems unstoppable!

Thanks to the success of our fundraising (300 million euros so far), we now have more than 530 Manas & Manos located across our 3 offices: Paris, Bordeaux and Barcelona.

Our business platforms are represented in 6 countries: France, Belgium, Italy, Spain, UK and Germany. They carry over 4 million products and work with more than 3,000 sellers highly selected.

Proud to be part of the Next 40 since 2019 (Top 40 French startups), we have the objective to reinvent the Home Improvement experience by providing customers a one stop shop solution for easy access to online tips, products and innovative services.

More than anything, joining ManoMano presents a fantastic personal experience, where global projects and core values are underpinned by individual skills.

Our camaraderie, efficiency and employee-focused mindset (particularly important to us!) have led ManoMano to become renowned for the optimal working conditions it provides.

Have a look at our Blog : https://medium.com/manomano-tech

Job Description

Context 

Positioned as the european leader in online Home Improvement, ManoMano continues to grow its business by developing the ManoMano Pro platform, dedicated to Home Improvement professionals. Europe’s €200B B2B Home Improvement market has a tremendous potential to be disrupted by a digital revolution. ManoMano launched the Pro dedicated platform in March 2019 with success, called ManoManoPro, now becoming one of the most strategic projects.

Smartphone is the professional first tool, always in the pocket. So, at the end of 2020, we launched the 1rst ManoMano App dedicated for construction professionals as a strong retention tool. We are now looking for a B2B Mobile App Marketing Manager, within the B2B Marketing team and reporting to the B2B Marketing Leader.

Main missions 

- Own the B2B App business and marketing strategy, execution and performance in all actual european markets (France, Spain and Italy to start) to support our business ambition

- Define and deploy the mobile CRM strategy (push notification lifecycle, in-app messages, dedicated commercial operations, etc) to generate recurring traffic and build pro customer usage reflex on the App

- Collaborate with the other marketing teams to deploy acquisition mechanisms (online visibility, CRM triggers, ASO, etc) and boost App downloads

- Collaborate with the tech, product and UX teams and take part in the definition of the user experience improvements and new tech features

- Monitor and guarantee the attainment of each business and marketing performance App indicator

- Collect and define the pro mobile habits and needs, to identify business mobile opportunities 

Preferred experience

- Bac +5 graduated from a Business School /or other (equivalent university education)

- 3-5 years of mobile app marketing experience

- Extensive experience with in-app messaging and mobile marketing platforms like Insider, Braze, Accengage, MoEngage, AppsFlyer…

- Data driven and 100% customer-oriented

- Strong analytical skills, with a natural curiosity to measure, test, learn and iterate

- Creative / Innovative

- Synthetic

- Good digital culture

- English bilingual

- Autonomous and agile (able to work in a constantly changing environment)

- Team spirit and excellent interpersonal skills

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, France (75017)
  • Education Level: Master's Degree
  • Experience: > 5 years