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B2B

B2B Traffic & Growth Manager

  • Contract Type: Full-Time
  • Location: Paris, France (75017)

About

Créé en 2013 et après 7 ans de forte croissance, ManoMano semble inarrêtable !

Grâce au succès des levées de fonds (311 millions d'euros à ce jour), ils sont aujourd'hui plus de 570 Manas & Manos répartis dans leurs 4 bureaux : Paris (x2), Bordeaux et Barcelone.

Leurs plateformes commerciales opèrent dans 6 pays : France, Belgique, Italie, Espagne, Royaume-Uni et Allemagne. Elles proposent plus de 5 millions de produits et collaborent avec plus de 3 500 marchands sélectionnés avec soin.

Fiers de faire partie du Next 40 depuis 2019 (Top 40 des startups françaises), ils ont pour objectif de réinventer l'expérience du bricolage, du jardin et de la maison en offrant aux clients une solution de guichet unique pour un accès facile aux conseils, produits et services innovants en ligne.

Rejoindre ManoMano c'est aussi et surtout une formidable expérience personnelle où les projets mondiaux et les valeurs fondamentales sont soutenus par les compétences individuelles.

Leur camaraderie, leur efficacité et leur état d'esprit centré sur les employés (particulièrement importants pour eux!) ont conduit ManoMano à être reconnue pour les conditions de travail optimales qu'elle offre.

*Leur Blog : *https://medium.com/manomano-tech

Job Description

lready positioned as Europe’s leader in online Home Improvement, ManoMano continues to grow its business by developing the ManoMano Pro platform, dedicated to Home Improvement professionals. Europe’s €200B B2B Home Improvement market has a tremendous potential to be disrupted by a digital revolution. ManoMano launched the Pro dedicated platform in March 2019 with success, called ManoManoPro now becoming one of main strategic growth project of ManoMano.  

We are now looking for a data-driven B2B Traffic and Growth Manager, within the B2B Marketing team. 

Your mission? To grow the B2B business, manage our cross-channel traffic strategy and improve our subscription conversion rate on ManoMano website. You will be reporting to the B2B Marketing Leader, working first on the B2B European market.

Missions 

1- Traffic campaign management

As B2B Traffic Manager, your main objective will be to define and deploy cross-channel traffic strategy for our B2B ManoMano platform. You will Manage paid digital advertising channels (Paid Search, Social and/or Display), including informing budget, setting priorities, and running execution, with a strong focus on lead generation management. Because the “Test & Learn approach” is an integral part of ManoMano’s DNA, you will create and launch new tests through B2B-specific channels in order to find B2B growth opportunities and build scalable and automatised systems. You will be the main B2B referent with the specialized Acquisition and Media teams. 

2- Performance & budget

In ManoMano, the Marketing team has a strong data-driven culture. You will measure performance of existing initiatives and conduct analysis driven by data to identify optimization and growth opportunities. You will guarantee the reach of our targets on each marketing channel (Lead generation, Display, SEO, Retargeting,...). 

3- Business owner on tech projects

As a B2B Growth referent, you will guarantee the identification of suspected professionals on the B2C website and the conversion optimization on all stages of the ManoManoPro subscription funnel. You will collaborate with the tech, product and UX teams and take part in the definition of our pro experience improvements.

Preferred experience

  • Bac +5 graduated from a Engineering School / Business School / other (or equivalent university education)
  • Minimum of 2 years of paid search (PPC/SEM) campaign management experience
  • Hands-on experience planning/buying across Google using tools such as Google Analytics, Google AdWords. SQL is a plus.
  • Understanding of Pay-Per-Click (PPC) campaign management & optimization practices
  • Creative / Innovative
  • Curious, open-minded and willing to learn
  • Audacious, ingenious and ready to take risks and test in order to solve complicated issues
  • Ingenious
  • Excellent analytical mindset and ability to dig into datasets to find meaning
  • English bilingual
  • Autonomous and adaptable (able to work in a constantly changing environment)
  • Team spirit and excellent interpersonal skills
  • Additional Information

    • Contract Type: Full-Time
    • Start Date: 04 January 2021
    • Location: Paris, France (75017)
    • Education Level: Master's Degree
    • Experience: > 2 years
    • Occasional remote authorized