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Marketing

CRM Project Manager - CDD

  • Type de contrat : CDD / Temporaire (4 à 4 mois)
  • Lieu : Paris, France (75017)

À propos

Launched in 2013 and following 7 years of strong growth, French Home Improvement tech company ManoMano seems unstoppable!

Thanks to the success of our fundraising (300 million euros so far), we now have more than 530 Manas & Manos located across our 3 offices: Paris, Bordeaux and Barcelona.

Our business platforms are represented in 6 countries: France, Belgium, Italy, Spain, UK and Germany. They carry over 4 million products and work with more than 3,000 sellers highly selected.

Proud to be part of the Next 40 since 2019 (Top 40 French startups), we have the objective to reinvent the Home Improvement experience by providing customers a one stop shop solution for easy access to online tips, products and innovative services.

More than anything, joining ManoMano presents a fantastic personal experience, where global projects and core values are underpinned by individual skills.
Our camaraderie, efficiency and employee-focused mindset (particularly important to us!) have led ManoMano to become renowned for the optimal working conditions it provides.

Have a look at our Blog : https://medium.com/manomano-tech

Descriptif du poste

Inside the CRM team, directly reporting to the Lead CRM, you will be immersed in a pole that is key to ManoMano's growth: you work in collaboration with data engineering team and growth hackers, and you will have different interactions with others team (customer service, product, brand, sourcing, IT…)

Your main objectives are **to dynamise the relationship between ManoMano and each customer through design concept & manage and optimize interactions (Email, SMS)"

*Your missions: *

  • CRM operational referrer:
    Operational Planning, trigger, optimisations

  • Project manager:
    Develop new channels
    Referral and loyalty project

  • Email Marketing
    Manage emailing campaign : Schedule, Manage content in collaboration with sourcing and communication team
    A/B tests Management : hypothesis, test and analyze
    Data Exploration to optimize email segmentation in collaboration with data team

  • Customer Retention :
    “Right message at the right moment” : Define and implement different email automation.
    Loyalty : Help to define the loyalty strategy.

  • Strategy and analysis :
    Manage customer databases (check the database health)
    Contribute to build customer life cycle
    Lead nurturing : Activation strategy (Multi channel : Display, Social Network, Email, sms…)

Profil recherché

  • Bac + 5 graduated from a Great Business School / Engineering School / other (or equivalent university education)
  • Minimum 5 years of experience on a similar job (already used Selligent or equivalent)
  • Creative / Innovative
  • Good digital culture
  • 100% customer oriented (or prefer customer centric)
  • Data Driven
  • Autonomous and adaptable (able to work in a constantly changing environment)
  • Curious (with) a strong desire to learn
  • Team spirit and excellent interpersonal skills
  • Appetence DIY / Gardening by position
  • Leader, able to lead a team and carry ambitious projects
  • Knowledge of Selligent will be a plus

Informations complémentaires

  • Type de contrat : CDD / Temporaire (4 à 4 mois)
  • Date de début : 03 août 2020
  • Lieu : Paris, France (75017)
  • Niveau d'études : Bac +5 / Master
  • Expérience : > 5 ans
  • Télétravail partiel possible