Within the Marketing & Data department, and directly reporting to Head of Brand, Com, Media you will be responsible to build and develop the ManoMano brand awareness, brand love & consideration in our key growing region: Northern Europe (Germany & UK) on its different target groups (Corporate, Consumer, Sellers & BtoB).
- Lead the Northern Europe Communications strategy ensuring its alignment with ManoMano's global communications strategy, business strategy for Germany & UK and company's customer-centric and data driven approach.
- Challenge & optimize global communication decisions to ensure Northern Europe markets relevance with a deep understanding of different countries' culture & landscape (business, tech & DIY ecosystem, consumer & BtoB) based on market & brand insights, and data rationals.
- Implement the Northern Europe communications strategy & report progress / challenges, delivering recommendations & new ideas to optimise across Northern Europe and globally:
- Corporate communications (Thought Leadership, Press relations & public relations, Social, Crisis communication...)
BtoC & BtoB communication (Social, Influence, Content, SEO, Partnerships, Events...)
- Media & Advertising localisation in partnership with Global Media & Brand teams
- Develop marketing integration with cross functional internal partners (CRM, Sourcing, AnimCo, etc)
- Partner with Country Market Lead to support and promote the regional voice, as well as our ambition
- Drive, empower & coach a multicultural team (Germany & UK) of 3 people from 2 countries
- Drive agencies (PR, Influence...) & partners to drive best in class results, and incremental growth YoY
- Manage budget with 100% budget accuracy & in full compliance with ManoMano guidelines
- Implement process optimization & synergies for Northern Europe (FTE resource, budget, time & partners...)
ProfileBac +5 graduated from a Business School / Marketing & Communication university degreeMinimum 10/15 years of experience in multicultural marketing & communication environmentCreative / Innovative / Out of the box thinkerAbility to navigate from C-Level discussions to build messaging & promote ManoMano global business strategy to building and monitoring AB test digital campaignStrong digital & ecommerce cultureEnglish/French bilingualGerman fluentCustomer Centric & Data Driven mindsetAvid learner with a strong growth mindset: not afraid to challenge yourself & your team quarter after quarterTeam spirit and excellent interpersonal skills
What ManoMano offersA scale- up environment made in France in hyper growthAutonomy with a wide field of actionAn immersion in the data-driven e-commerceAgile & international environment with bright and friendly colleaguesFriday Labs to learn about diverse and exciting subjectsThe international dimension (France, Italy, Spain, United Kingdom, Germany)A pleasant setting in Paris in more than 3,000 m² (a gym, a terrace, a music room)A positive, supportive & dynamic atmosphere Our DIY workshop, free access!Restaurant card, mutual, transportation, 7 weeks vacation / year