Within the Marketing & Data department, and directly reporting to Head of Brand, Com, Media you will be responsible to build and develop the ManoMano brand awareness, brand love & consideration in the Southern Europe region (Spain & Italy) on its different target groups (Corporate, Consumer, Sellers & BtoB).
-Lead the Southern Europe Communications strategy ensuring its alignment with ManoMano's global communications strategy, business strategy for Spain & Italy and company's customer-centric and data driven approach.
-Challenge & optimize global communication decisions to ensure Southern Europe markets relevance with a deep understanding of different countries culture & landscape (business, digital, tech & DIY ecosystem, consumer & BtoB) based on market & brand insights, and data rationals. .
-Implement the Southern Europe communications strategy & report progress / challenges, delivering recommendations & new ideas to implement for Southern Europe & more globally:
-Corporate communications (Thought Leadership, Press relations & public relations, Social, Crisis communication...)
-BtoC & BtoB communications (Social, Influence, Content, SEO, Partnerships, Events...)
-Media & Advertising localisation in partnership with Global Media & Brand teams
-Develop marketing integration with cross functional internal partners (CRM, Sourcing, Promo and Commerce, etc)
-Partner with Country Market Lead to support and promote region voice and ambition
-Drive, coach & empower a multicultural team (Italy & Spain) of 4 people from 2 countries
-Drive agencies (PR, Influence...) & partners to drive best in class results, and incremental growth YoY
-Manage budget with 100% budget accuracy & in full compliance with ManoMano guidelines
-Implement process optimization & synergies for Southern Europe (FTE resource, budget, time & partners...)
Profile requirement Bac +5 graduated from a Business School / Marketing & Communication university degree* Minimum 10/15 years of experience in multicultural marketing & communication environment* Creative / Innovative / Out of the box thinker* Ability to navigate from C-Level discussions to build messaging & promote ManoMano global business strategy to building and monitoring AB test digital campaign* Strong digital & ecommerce culture* English/French bilingual* Spanish/Italian fluent* Customer Centric & Data Driven mindset* Avid learner with a strong growth mindset: not afraid to challenge yourself & your team quarter after quarter* Team spirit and excellent interpersonal skills
What ManoMano offers youA scale- up environment made in France in hyper growthAutonomy with a wide field of actionAn immersion in the data-driven e-commerceAgile & international environment with bright and friendly colleaguesFriday Labs to learn about diverse and exciting subjectsSponsorship of MM at Talks & ConferencesCommunity involvement (time allocated to the community, technical blog, etc.)The international dimension (France, Italy, Spain, United Kingdom, Germany)A pleasant setting in Paris in more than 3,000 m² (a gym, a terrace, a music room)A positive, supportive & dynamic atmosphere Historical games of foosball and ping-pong, video gamesOur DIY workshop, free access!Restaurant card, mutual, transportation, 7 weeks vacation / yearAttractive salary