Lead Marketing & Communication Southern Europe chez ManoMano : offre

About

Launched in 2013 and following 8 years of strong growth, French Home Improvement tech company ManoMano seems unstoppable!

Thanks to the success of our fundraising (300 million euros so far), we now have more than 530 Manas & Manos located across our 3 offices: Paris, Bordeaux and Barcelona.

Our business platforms are represented in 6 countries: France, Belgium, Italy, Spain, UK and Germany. They carry over 4 million products and work with more than 3,000 sellers highly selected.

Proud to be part of the Next 40 since 2019 (Top 40 French startups), we have the objective to reinvent the Home Improvement experience by providing customers a one stop shop solution for easy access to online tips, products and innovative services.

More than anything, joining ManoMano presents a fantastic personal experience, where global projects and core values are underpinned by individual skills.

Our camaraderie, efficiency and employee-focused mindset (particularly important to us!) have led ManoMano to become renowned for the optimal working conditions it provides.

Have a look at our Blog : https://medium.com/manomano-tech

Job Description

Within the Marketing & Data department, and directly reporting to Head of Brand, Com, Media you will be responsible to build and develop the ManoMano brand awareness, brand love & consideration in the Southern Europe region (Spain & Italy) on its different target groups (Corporate, Consumer, Sellers & BtoB).

Your missions:

-Lead the Southern Europe Communications strategy ensuring its alignment with ManoMano's global communications strategy, business strategy for Spain & Italy and company's customer-centric and data driven approach.

-Challenge & optimize global communication decisions to ensure Southern Europe markets relevance with a deep understanding of different countries culture & landscape (business, digital, tech & DIY ecosystem, consumer & BtoB) based on market & brand insights, and data rationals. .

-Implement the Southern Europe communications strategy & report progress / challenges, delivering recommendations & new ideas to implement for Southern Europe & more globally:

-Corporate communications (Thought Leadership, Press relations & public relations, Social, Crisis communication...)

-BtoC & BtoB communications (Social, Influence, Content, SEO, Partnerships, Events...)

-Media & Advertising localisation in partnership with Global Media & Brand teams

-Develop marketing integration with cross functional internal partners (CRM, Sourcing, Promo and Commerce, etc)

-Partner with Country Market Lead to support and promote region voice and ambition

-Drive, coach & empower a multicultural team (Italy & Spain) of 4 people from 2 countries

-Drive agencies (PR, Influence...) & partners to drive best in class results, and incremental growth YoY

-Manage budget with 100% budget accuracy & in full compliance with ManoMano guidelines

-Implement process optimization & synergies for Southern Europe (FTE resource, budget, time & partners...)

Profile requirement

Bac +5 graduated from a Business School / Marketing & Communication university degree

* Minimum 10/15 years of experience in multicultural marketing & communication environment

* Creative / Innovative / Out of the box thinker

* Ability to navigate from C-Level discussions to build messaging & promote ManoMano global business strategy to building and monitoring AB test digital campaign

* Strong digital & ecommerce culture

* English/French bilingual

* Spanish/Italian fluent

* Customer Centric & Data Driven mindset

* Avid learner with a strong growth mindset: not afraid to challenge yourself & your team quarter after quarter

* Team spirit and excellent interpersonal skills

What ManoMano offers you

A scale- up environment made in France in hyper growth

Autonomy with a wide field of action

An immersion in the data-driven e-commerce

Agile & international environment with bright and friendly colleagues

Friday Labs to learn about diverse and exciting subjects

Sponsorship of MM at Talks & Conferences

Community involvement (time allocated to the community, technical blog, etc.)

The international dimension (France, Italy, Spain, United Kingdom, Germany)

A pleasant setting in Paris in more than 3,000 m² (a gym, a terrace, a music room)

A positive, supportive & dynamic atmosphere

Historical games of foosball and ping-pong, video games

Our DIY workshop, free access!

Restaurant card, mutual, transportation, 7 weeks vacation / year

Attractive salary

Lead Marketing & Communication Southern Europe