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B2B

B2B Germany Marketing Manager M/W

  • Contract Type: Full-Time
  • Location: Paris, France (75017)

About

Launched in 2013 and following 8 years of strong growth, French Home Improvement tech company ManoMano seems unstoppable!

Thanks to the success of our fundraising (300 million euros so far), we now have more than 530 Manas & Manos located across our 3 offices: Paris, Bordeaux and Barcelona.

Our business platforms are represented in 6 countries: France, Belgium, Italy, Spain, UK and Germany. They carry over 4 million products and work with more than 3,000 sellers highly selected.

Proud to be part of the Next 40 since 2019 (Top 40 French startups), we have the objective to reinvent the Home Improvement experience by providing customers a one stop shop solution for easy access to online tips, products and innovative services.

More than anything, joining ManoMano presents a fantastic personal experience, where global projects and core values are underpinned by individual skills.

Our camaraderie, efficiency and employee-focused mindset (particularly important to us!) have led ManoMano to become renowned for the optimal working conditions it provides.

Have a look at our Blog : https://medium.com/manomano-tech

Job Description

Main missions :

- Go-to-market strategy and coordination :

You will be in charge of defining and deploying the B2B marketing strategy in Germany, throughout the Pro customer life cycle: notoriety, acquisition, activation, retention and loyalty. You will guarantee the right B2B value proposition for the pro customers inside a competitive environment and ensure a successful launch on this new strategic market. You will coordinate and rely on the traffic, retention and communication experts and contributors inside and outside the B2B team to accelerate the growth on your market. 

- Customer Relationship Management (CRM) :

You will be responsible for “Reaching the right person with the right message at the right time", through a multi-channel initiatives implementation (online merchandising, email, SMS, triggers, mobile push, lead generation...) in line with our business targets. And you will be designing and driving the production of commercial operations on multi-channels, in collaboration with the sourcing and communication departments.

- Marketing KPIs:

You will be monitoring and following key marketing performance indicators. You will guarantee the reach of our targets on each marketing channel, with the objective of generating higher revenue and creating customer engagement.

- Voice of German pro customers :

As the German pro customers referent, you will be taking part in the pro customer knowledge enrichment. You will identify and highlight local specificities and make sure that our customer needs are always at the center of ManoMano projects.

Requirements :

- 2-4 years of experience in marketing/CRM team,

- Working in B2B division is a real advantage 

- German native, English bilingual

- 100% customer-centric

- Data drivenCreative / Innovative

- Good digital culture

- Audacious and ingenious in your work

- Autonomous and adaptable (able to work in a constantly changing environment)

- Team spirit and excellent interpersonal skills

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, France (75017)
  • Experience: > 2 years