Stage - CRM Manager Northern Europe (H/F)

  • Type de contrat : Stage (4 à 6 mois)
  • Lieu : Paris, France (75017)

À propos

ManoMano is a global French start-up company whose aim is to revolutionise the DIY and gardening retail sectors. ManoMano's tremendous growth has allowed it to go from 2 to 300 employees in less than 5 years, to enter the Google Scale-up VIP programme and to be elected best e-commerce website by FEVAD in 2015. Five years after its launch and after raising 60 million euros in September 2017, ManoMano is now the leading European DIY & gardening online retailer, is active in 6 countries (France, Belgium, Spain, Italy, the UK and Germany) and is among the top 30 French e-commerce websites in terms of website traffic.
Join us today to help shape a future internet giant with a young, international team whose ambition is to simplify home improvement thanks to innovative online services. Joining ManoMano means that you'll be working alongside friendly, talented, dynamic individuals who support the advancement of each and every team member
We were recently ranked amongst the top 5 French companies with the best work-life balance (click here to see what our employees have to say: Come and help us make DIY & gardening more accessible with new online technology!

Descriptif du poste

ManoMano has relatively advanced web marketing tools at its disposal and a growing base of active customers. We would like to develop a long-term relationship with our customers by creating an extremely personalised customer experience (reaching the right person with the right message at the right time).
At ManoMano, in order to put data at the centre of our tools and decisions, the Activation/Retention team is part of the Data team. Therefore you will be working closely with data scientists and email growth hackers, and will also have regular contact with other teams in the company (customer service, communication, products, sourcing, IT…).
As part of the Activation & Retention team your objective will be to reflect on and then to manage the relationship between ManoMano and its customers. You will create the flow of interactions that will take place throughout the relationship with each customer starting from the moment they first access our website. As you will have understood by now, this post involves wearing two hats: marketing + data/tech. It requires you to reach out to customers in the most pertinent way possible, but also to have the desire to understand and dig deeper into technical subjects (data science, programming…), which is what makes it so attractive if we do say so ourselves!
Reporting directly to the Customer Activation & Retention Manager, your job will be to implement the tools in the Northern European markets:

  1. Strategy
    In-depth understanding of Northern European customers in each of the countries, through the use of quantitative analysis.
    Help determine what type of relationship to build with each type of customer.

  2. Activation
    Implementation of lead activation: data collection and the activation strategy for email, display advertising, social networks etc.

  3. Retention
    “Reaching the right person with the right message at the right time": implementation of tools that allow extremely precise personalisation in each of the markets.

  4. Newsletters
    Design and drive the production of weekly newsletters for 2 countries (Great Britain and Germany), in conjunction with the sourcing and communication departments.
    You will be involved in projects from the drawing board right up to the post analysis and reporting stages, including, of course, implementation and monitoring.
    Finally, you will take part in the development of new ManoMano services involving the development of long-lasting relationships with third parties.
    Your work will have a considerable impact on ManoMano's growth path.

Profil recherché

For this strategic role we are looking for a native English or German person with a creative and analytical mind.
With a degree from a Business School, an Engineering School or a first-rate University, you have:
complete fluency in one of the 2 languages (native) and, if possible, a high level of fluency in the second
an analytical mind that is completely at ease with data analysis

a creative mind allied with a real desire to explore leading-edge topics
empathy (to put yourself in the customer's shoes and develop a relationship with them)
good writing skills and the desire to develop your copywriting skills
the ability to be autonomous and an entrepreneurial attitude
the desire to try new things and experiment
if possible, some knowledge of Tableau and SQL

At ManoMano we're specifically looking to hire good-natured individuals with a can-do attitude (or what we like to call "doers"!)

Process de recrutement

Phone interview + face-to-face interview

Informations complémentaires

  • Type de contrat : Stage (4 à 6 mois)
  • Date de début : 16 septembre 2018
  • Lieu : Paris, France (75017)
  • Niveau d'études : Bac +5 / Master
  • Expérience : < 6 mois